New Line Cinema has joined the World Wildlife Fund to promote awareness of the impact of global warming on the animals of the world, particularly polar bears. ‘”Connecting WWF’s real work to combat global climate change to the fantasy world portrayed in ‘The Golden Compass’ is a natural fit,” said John Donoghue, senior vice president of World Wildlife Fund. “We hope the excitement generated by ‘The Golden Compass’ will draw attention to real issues impacting our planet and encourage people around the world to take action to protect and conserve nature.”‘ Fans will have the opportunity to adopt an animal whose form is represented by a daemon in the film here. See the special WWF Golden Compass public service announcement (narrated by Dakota Blue Richards) here or the World Wildlife Fund for more details.