The Executive Vice-President of Corgi, Darren Epstein, has been speaking to Variety about his company’s high-hopes for The Golden Compass toy line. He says, “I was on the ‘Golden Compass’ set a few weeks ago, talking to the costume designer, the props master. Some of these people are Oscar winners, and yet they are concerning themselves about how a prop looks on set and how that can be transformed into something you can play with. In the past few years, the studios have realized that toys are a core part of the marketing for a franchise, and they are really helping to develop the product. […] We’re bringing some ideas that do well in the adult collectible market into the toy area. We want the boy or girl to immerse themselves in the world of the film, so we’re developing and sculpting the best likeness of any toy product there has been.” Read more.