To further promote The Golden Compass ahead of its December 7th release date, New Line appear to have bought out the front-page of Myspace for a period of time. Upon logging in to the US site, Myspace members are now treated to a warring display of the two principal armored bears from the movie, Iorek and Ragnar (Iofur). Head over to Myspace to see it for yourself, or click the thumbnail below for a larger preview.
Posted in The Golden Compass movie
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Here’s the second of what appears to be several trailers for The Golden Compass running on US television at the moment. This again features several brief glimpses of previously unseen scenes, all the while accompanied by a rather more uptempo piece of music than has been the case thus far. View it below.
Posted in The Golden Compass movie, Trailers
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The Pegasus Theatre in Oxford have released a poster for their fundraising evening, entitled Butterfly Soup, which is to take place on November 17th. You can view it by clicking on the thumbnail below. To find out more details about tickets, click here.
Posted in Oxford, Philip Pullman
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Variety has posted an article on the marketing side of New Line’s upcoming adaptation of the Golden Compass. $50 million has been committed to marketing via blue chip brands alone, not to mention merchandise contracts. The studio estimates that these promotion efforts, which exceed those for Lord of the Rings, will be worth $120 million. ‘”It’s definitely the most important property we’ve had since ‘Lord of the Rings,'” said Rolf Mittweg, New Line’s proxy and chief operating officer of worldwide distribution and marketing.’ Expect to see these branded items outside America and the United Kingdom as well. Branded Coke cups will be seen worldwide, and Toyota will launch its Noah minivan under the name in Japan. Read more.
Posted in Merchandise, The Golden Compass movie
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Elizabeth Snead of the Los Angeles Times spoke to Ruth Myers, costume designer for the Golden Compass, after she was named to take the Costume Designers Guild Career Achievement Award this coming February. Oscar-nominated for her work on L.A. Confidential and Emma, Myers describes her vision for the costumes of the L-world: “We really pushed all the boundaries to create a world that looks familiar, but unfamiliar. We mixed styles from different eras and cultures, and handmade over 2,000 costumes.” Read more.
The article also links to a photo gallery of costume sketches provided by Laurie Sparham and New Line Cinema. Click here or the thumbnails below to see them.
Posted in The Golden Compass movie
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