Short trailers for The Golden Compass have been running on American TV for a while now; we posted the first and second online last week; now another five have appeared online. Most feature a strong emphasis on the alethiometer (“golden compass”), but each includes different, previously unseen scenes and focuses on different aspects of the film. It’s worth watching them all if you’re an obsessive Sraffie. Here’s the first of the new bunch, with the remaining four here.

[ One other thing the trailers reveal is that The Golden Compass has been rated PG-13 ]