Playthings' report on the New York Toy Fair (see below) also has a few words with Leslye Schaefer, senior vice president of marketing and consumer products for Scholastic Media – the publishers of His Dark Materials. Along with the release of the movie will come several tie-in books from Scholastic – including movie-themed artwork as covers, plus games and puzzles from Mega Brands and Sababa Toys. “It's a really nice marriage and it's been really interesting for us,” Schaefer says. “We're launching a huge campaign.”